Jonathan and Rebecca’s passion for pets, innovation, quality, and nutrition led them to create their business JR Pet Products. Originally, they traded solely in wild bird foods before expanding into the natural dog treat market, which is now the business’s main sector. They have a strong family feel: it’s bring your pet to work day every day at JR’s office (and children too in the holidays!), making the office a very interesting place! Archie, the office Labrador, is convinced he has it all in hand.